Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work.
How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a
buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
Can AI capture a mood or a taste? Amazon Music's Head of Cross-Channel Personalization & Growth Engineering, Gary Kamikawa, shares how Amazon Music has been using these tools to personalize the
imagery it serves around messaging and album art, visuals, and playlists. We explore how AI can help widen the message marketers' palate of personalization.