Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "gen x"
- Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
- A global report credits soaring real estate and stock prices boosting boomers as multiple crises crush younger savers.
- Many small businesses find they can gain traction by treating Reddit as a search engine, with one in four small business owners now using Reddit in their marketing strategy,
- The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
- "Many Americans consider where the products they buy are made in hopes their purchase will contribute to the U.S. economy," according to Cars.com.
- Lego, ranked 45 on the list, has also been particularly successful in marketing its product to both Gen-Xers and to the children of Gen-Xers.
- While purpose matters to all age groups, Gen X watches most closely. And companies like Dove, Colgate, and SodaStream win with all age groups.
- The survey suggests White, Hispanic, Black and Asian-American consumers respond to economic conditions in very different ways. Marketers should avoid politically framing messages that appear in ads or social media and search related to the national economy, inflation or recession, says David Evans, content, product and solutions lead at Collage Group.
- Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
- What do you do if your company is being described as "stodgy" by Millennials? How do you attract a younger audience without alienating your Gen X and successful Boomer clients? That's what Windermere Real Estate was facing. With a nearly 50 year legacy and flashy brands like Zillow and Redfin invading their space, Windermere needed to step up their game. Easier said than done when your budget is limited, and you're up against VC-backed and publicly traded companies with plenty of money to spend. So they needed to get creative and find a space where they could stand out. That space was Spotify. The music platform, a favorite among Millennials, gave Windermere the space to create their own branded station with home-themed playlists that could appeal to all generations. Spotify also provided branded QR codes to directly engage consumers with Windermere's station in an off-line environment, i.e. OOH, business cards and TV ads. Since launching their branded station, Windermere has earned more than 100K monthly active users and seen an 18% increase in direct traffic to their website. Spotify now plays an integral role in Windermere's media strategy.
- The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
- The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances.
- 83% report watching streamed TV, versus 81% watching live TV. Heavy live-TV and streaming watchers have both declined, but mid-level streamers have increased significantly.
- Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based on his written work.
- One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by the impact of the COVID-19 pandemic.
- Many search marketers have geared up organic and paid-search campaigns. Data from Shopkick and research firm Suzy reveals consumers' plans for buying and trick-or-treating this Halloween.
- As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social media.
- Digital may mean everything to many agencies, but the IPA reminds that it's only half of an adult's media consumption.
- Consumers ages 55 and over do not want boring brands. According to research from Brilliant Noise, featured in Campaign, 70% in the age group want "sexy" and:'inspiring" brands.
- In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
- In what may be the most in-depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data showing a pronounced stratification of linear TV consumption over time, with the oldest demographics expanding, but the youngest ones crashing as they migrate to new content alternatives.
- Would fans' perception change if they saw political search ads and display, video and social media ads before the game? If a major advertiser steps up to make a statement, for example, such as Nike?
- In a volatile political climate, brands need to determine whether or not to speak out on specific topics across all forms of media, from search and social to video.
- Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, rather than the characteristics that set them apart.
- Everyone's talking about the retro trend in television as iconic shows from the '80s and '90s are getting 2018 reboots.
