Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too


In what may be the most in-depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data showing a pronounced stratification of linear TV consumption over time, with the oldest demographics expanding, but the youngest ones crashing as they migrate to new content …
1 comment about "Magna Dives Deep Into Demos: 30-Year Analysis Reveals Polarization Of Linear TV, Ad Spending Too".
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  1. Carl Langrock from Allscope Media, March 4, 2019 at 12:11 p.m.

    Sounds interesting.


    How do we get a copy of the 27 page report?

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