Commentary
GenX Highly Engaged
- by Jack Loechner , Staff Writer @mp_research, June 20, 2018
Generation X are viewed by many as the hard-to- reach generation, defined more by the millennial and baby boomer brackets they sit outside of, rather than the characteristics that set them apart. The myth is that unlike younger consumers, Generation X aren’t digital natives. In reality, they’re a highly engaged …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
