Search results for "iab mobile"

• Ad Campaigns By Streaming Services Under-Deliver To Gamers
  Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
  May 13, 2024  Tags: cmmr, iab mobile, mobile, mobile programmatic, video, youtube
• IAB Benchmarks Value Of Free Digital Media Access To Consumers
  The study examines the value consumers would want in exchange for not having free access to the internet, websites and apps - with compensation for giving up the convenience averaging $37,619 - and what it would be worth if they had to start paying for the content they now use for free. The data shows consumers would pay on average $164 per month to continue using currently free websites and apps.
  January 30, 2024  Tags: advertising, apps, baby boomers, consumer, consumer experience, data, data sharing, demographics, gen x, gen z, iab, iab mobile, internet, millennials, mobile, research, web sites
• CTV Is Most Popular Video Ad Type Among Media Buyers
  CTV is considered more necessary than social video and national broadcast TV for video advertising.
  May 5, 2022  Tags: addressable tv, advanced tv, cmmr, connected tv, ctv, iab, iab mobile, newfronts, video
• Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
  Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
  April 12, 2022  Tags: cmmr, digital, iab mobile, mobile, mobile programmatic, programmatic, programmatic video
• IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
  The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017.
  September 12, 2018  Tags: digital, display, europe, iab, iab mobile, mobile, programmatic, research, search