Search results for "iab mobile"

• CTV Is Most Popular Video Ad Type Among Media Buyers
  CTV is considered more necessary than social video and national broadcast TV for video advertising.
  May 5, 2022  Tags: addressable tv, advanced tv, cmmr, connected tv, ctv, iab, iab mobile, newfronts, video
• Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
  Yearly growth in U.S. digital ad spending slowed from 62% in the second quarter to 21% in the fourth quarter on tougher comparisons.
  April 12, 2022  Tags: cmmr, digital, iab mobile, mobile, mobile programmatic, programmatic, programmatic video
• IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
  The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017.
  September 12, 2018  Tags: digital, display, europe, iab, iab mobile, mobile, programmatic, research, search