IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017
- by Laurie Sullivan @lauriesullivan, September 12, 2018
The European Programmatic Market Sizing Report produced by IAB Europe and IHS Markit, released Wednesday at DMEXCO, reveals that programmatic display advertising in Europe grew 27.1% to €12bn ($13.94 billion) in 2017.
About 62% of European display ad spend was traded through programmatic channels last year. More than 80% of …
