IAB Europe Estimates 80% Of Mobile Traded Programmatically In 2017

The European Programmatic Market Sizing Report produced by IAB Europe and IHS Markit, released Wednesday at DMEXCO, reveals that programmatic display advertising in Europe grew 27.1% to €12bn ($13.94 billion) in 2017. 

About 62% of European display ad spend was traded through programmatic channels last year. More than 80% of …

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