research
Crayola, Lysol, Dove Top Brands For Gen X
- by Tanya Gazdik , June 29, 2023
Gen X consumers are juggling multiple responsibilities, and are looking to brands for help in relieving stress.
Enter Crayola, YouTube, Netflix and other brands that are being reframed as a relaxation tool.
Thirty-one percent of Gen-Xers say improving their mental health/emotional wellbeing is an area of their focus; and 54% …
