Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays

Call 2021 the year of pampering.

Consumers, in addition to what they will spend on friends and family, plan to spend an average of $442 on themselves this holiday season -- up 48% from 2020, and 28% from 2019, according to data released today.

This consumer behavior isn't entirely new, …

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