One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too

by Joe Mandese @mp_joemandese, March 10, 2021

One year and 19 in-depth consumer tracking studies later, and Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but also more "overwhelmed," "stressed," "sad," and "frustrated" by the impact of the COVID-19 pandemic. That's the conclusion of Wave 19 (fielded Feb. 24) vs. Wave 1 (fielded …

advertising, agency, baby boomers, cmmr, consumer experience, covid-19, demographics, gaming, gen x, gen z, media buying, millennials, research, social media, streaming, television, travel

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One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too

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