Search results for "in-store"

• Sailing Across Holiday Shopping Channels
  Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.
  October 7, 2024  Tags: advertising, amazon, baby boomers, ecommerce, gen x, gen z, gifts, google, holiday, in-store, media buying, millennials, research, retail, search, shopper marketing, social media
• Leveraging an Omnichannel Approach to Media Planning
  The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and in-store? Head of Brand Activation, Lisa Mathison, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where, and how they want.
  July 12, 2022  Tags: consumer, food, in-store, marketing, media, media planning, omni-channel marketing, online, online sales, shopper marketing
• Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
  Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
  October 7, 2021  Tags: advertising, covid-19, demographics, digital, ecommerce, economy, gen x, gen z, in-store, messaging, online, performance marketing, research, retail, search, spending, travel
• How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
  Location ad company GroundTruth just released research on ecommerce conversion rates and data on how in-store visits impact overall online and offline purchasing, providing Q3 ad estimates as advertisers prepare for the holidays.
  September 10, 2020  Tags: advertising, conversion cycle, data, ecommerce, health and beauty aids, holiday, in-store, location-based, mobile, online, path to purchase, performance marketing, research, retail, search
• Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
  The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands.
  May 5, 2020  Tags: advertising, amazon, apps, digital, ecommerce, food, google, health, in-store, paid search, research, retail, search, shopper marketing, sponsored content
• How Sunglass Hut Revitalized its Paid Media Campaign Using the In-Store Experience
  As consumers face an increasing array of choices in their purchasing decisions, coupled with an oversaturated media market, retail brands must find a way to showcase their points of differentiation or risk losing their customer base. With 52 years of perfecting their in-store experience, Sunglass Hut is now revitalizing its paid media strategy. Through a mix of short and long-form content, they highlight unique aspects that make their in-store shopping a must-visit experience to boost store traffic and secure a prominent position in the fiercely competitive retail landscape. Luxottica's Director of Global Media, Caroline Proto, will share learnings.
    Tags: brands, consumer, in-store, marketing, media, retail, strategy
• From 'Beautiful Bean Footage' to "That Beautiful Bean Company": Bush's Bakes Its Next Chapter
  After 30 years of rolling that "beautiful bean footage," the Bush's brand has refreshed itself with new looks, a bushel of new media channels, partnering with a super sports star, and some whimsey. Bush Brothers & Company's Consumer Experience Manager Kate Rafferty, explores how one of the most familiar cans on store shelves is appealing to a new generation of bean eaters and honoring the legacy that consumers know and love.
    Tags: consumer, cpg, food, in-store, media, partnership, sports
• 50 Years Young | Mellow Mushroom's Rebrand & Digital Transformation
  Mellow Mushroom had an awareness problem. Their stone-baked pizzas were a fan favorite, but their logo wasn’t recognizable, their digital presence was fractured, and there was little brand consistency across their 163-locations. Enter the brand’s first rebrand. Anne Mejia, Mellow Mushroom's VP of Brand Development, shares how the beloved pizza brand updated its look, digital presence and in-store environment to kick off the brand’s 50th anniversary – and gives us a taste of what’s coming next. You can watch the entire presentation here: https://youtu.be/sdCayfX7KTY
    Tags: brand image, brand marketing, branding, digital, digital marketing, fast food, food, in-store, qsr, restaurants