Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.
A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this demographic does not necessarily want experiences as
Its last three Christmas campaigns have been its least emotionally engaging, research shows.
"Campaign" reveals the John Lewis and Waitrose "Excitable Edgar" campaign has been beaten into second place by Very's "Pass The Parcel" Christmas advert for emotional engagement, according to research
Mediatel is reporting that AA/Warc figures suggest it will be a bumper festive season with a predicted GBP6.8bn due to be spent -- up 4.7% on last year's record high.
The stats show that emotional engagement is the key to a top Xmas spot, and that's why Elton John failed last year.
Americans plan to spend $862 on gifts for others this holiday season, a 5% increase over the $819 they said they averaged last year, according to the "Consumer Holiday Shopping Season Report,"
released today by OpenX. The report, which is based on a consumer survey conducted by The Harris Poll in August, indicates most consumers are optimistic the economy will improve next year and plan to
spend more on gifts than they did last year.
Reports suggest consumers are looking to create the ultimate experience for Mother's Day rather than giving typical gifts like flowers, jewelry or clothing.
IMRG figures show Black Friday spending online was up around 7% on last year but did not beat forecasts of higher growth because offers were made available before and after the famous shopping
discount day, according to Netimperative.
Almost half of the UK population, 48%, will buy from Amazon during Black Friday's discounting period, according to research from Salmon. According to Netimperative, 29% are holding back on Christmas
spending plans to check out discounts on Black Friday. Nevertheless, 53% remain sceptical as to whether Black Friday deals really represent good value for money.
Overall ad spending is up and online is thriving, yet ITV is warning of a 6% to 8% Christmas downturn.