Commentary
Digital Marketing Is The Grinch Stealing TV's Christmas
- by Sean Hargrave , Staff Writer, November 8, 2018
The figures are in, the interviews have been conducted, and it looks like it will be a tough Christmas for television.
As soon as ITV predicted that December television ad spending was likely to be down by as much as 8%, The Guardian noticed that its share price dropped 5%. …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
