Commentary

Emotion Is Key To Winning Christmas, Not Elton John

by Sean Hargrave , Staff Writer, November 1, 2019

Now the unwritten rule of not mentioning the C word until after Halloween is over -- it's time to prepare for a raft of Christmas ads and predictions over which will win our hearts and which will grate on us so badly we switch over before November is even out. …

advertising, engagement, gifts, london, research, television, uk

1 comment about "Emotion Is Key To Winning Christmas, Not Elton John".

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Gary Carp from Pepperebbe Ltd, November 6, 2019 at 3:36 p.m.
It might be me. It usually is. But there is something deeply depressing in the terminology of 'Winning Christmas'. The incongruence of 'save the planet' mantras along with selling (& consuming) as much as possible and "winning" perhaps sum up the confusion of our age. Who will win Christmas is a much less interesting question than considering what we are we losing.
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