Commentary
Is John Lewis Losing Its Christmas Magic?
- by Sean Hargrave , Staff Writer, November 19, 2019
Is John Lewis losing it magic touch? That's the question adland is asking itself after another installment in its annual domination of the festive period.
According to Unruly, the ad -- which is co-branded with Waitrose -- is not the most emotionally engaging spot in the run-up to Christmas. That …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
