Wildfire Systems, a platform that powers reward programs, collaborated with research firm Big Village to survey more than 1,000 U.S. adults about shopping rewards programs including cashback,
discounts, and other money-saving tools. Here's what they found.
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports.
Consumers indicated mixed signals for Black Friday and Cyber Monday, and when asked which media are best at informing them and which they prefer to learn about sales day deals from, digital media such
as websites and email dominated broadcast media like TV and radio by a wide margin.
Fender made a list of things it wanted to test and then evaluated the value of items on that list based on how they change the customer experience or impact their journey.
After expanding in recent years, the percentage of merger & acquisition transactions involving technology firms has begun to ebb at the major agency holding companies, according to an analysis of S&P
Capital IQ data released today by Oaklins DeSilva + Phillips. Only 20% of holding company transactions involved a tech firm in 2017, down from 23% in 2016. Based on the most recent deal-making the
upswing involves transactions with publishers, which accounted for 17% of holding company deals over the past year.