Commentary

Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast

by Ray Schultz , Columnist, September 9, 2020

Retailers are barraging inboxes with emails -- and customers don’t like it, judging by The Cost of Annoying Customers With Email, an infograph by SmarterHQ.

Of the top email clutter generators, 70% are retailers, the study says. That’s saying a lot, considering that 205 billion emails are sent every day worldwide.

The …

deals, email, loyalty, personalization, privacy, research, retail, social networking

1 comment about "Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast".

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Bart Foreman from EndGame Marketing Solutions, September 9, 2020 at 6:11 p.m.
So, what's new here. We were saying the same things over a decade ago. Also, you toss around the word "personalization" without defining it and showing current examples. Unfortunately, personalization is one of those marketing buzzwords that can have multiple meanings, thus diminishing the value of the article.
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