Marketers Stuck On Mother's Day Traditions As Consumers Search For Experiences

Shoppers who are unsure what they want to give mom for Mother’s Day typically search in Amazon, Bing, and Google on keyword terms such as “mothers day.” “mothers day gifts,” “mothers day gift ideas,” and “gifts for mom.”

Kantar’s analysts analyzed 22 Mother’s Day terms from May 1 through 7, 2019, looking for additional opportunities to …

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