Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "spending"
- Price increases for streaming services are not a major concern for most U.S. households.
- Thirty-seven percent of millennials have used an on-screen QR code to make a purchase from a TV ad, and 85% have made an online purchase on their mobile phones.
- Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits.
- Many middle-income consumers have a savings buffer to help withstand a possible recession.
- Still, 87% of internet households have at least one streaming service, and 45% have five or more.
- About a quarter of U.S. consumers have a second job, while 17% receive another form of income.
- Spending is seeing some leveling off from its pandemic-driven boost, although it remains higher than it was pre-pandemic.
- Thinking more like a patient than a clinician opens a marketer's imagination to more engaging ways of depicting the healthcare experience. Few brands have been more entertaining and unconventional in focusing their patient outreach than Rodeo Dental. By focusing on outcomes and experiences, deploying jazzy editing and graphics, and shifting media spending away from TV and into social and search channels, Rodeo did more than grow brand and patient acquisitions. Rodeo Dental's Director of Growth Marketing, Dr. Richard Ly, shares how they were better able to measure the impact of their media spend and improve patients' relationship with the brand.
- Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers.
- Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
- Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
- SVOD accounted for 78% of the record $32.3 billion in home entertainment overall.
- Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
- Although commercial and public service broadcasters' content spend remained below 2019 levels, SVODs upped their spend by 20% vs. 2020 and 50% versus 2019.
- Low interest rates and remote work during the pandemic led to greater demand for bigger homes. Some 90% of movers will try a new brand or company for any item.
- Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers.
- Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
- That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year.
- Despite Brexit and a record terrible year on the high street, marketers are starting to feel positive again.
- Figures from BDO and Warc show the US and UK are the two major players responsible for sending the annual spend on martech up 22% to GBP95.3bn, "Campaign" writes.
