Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
Although commercial and public service broadcasters' content spend remained below 2019 levels, SVODs upped their spend by 20% vs. 2020 and 50% versus 2019.
Low interest rates and remote work during the pandemic led to greater demand for bigger homes. Some 90% of movers will try a new brand or company for any item.
Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers.
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year.
Despite Brexit and a record terrible year on the high street, marketers are starting to feel positive again.
Figures from BDO and Warc show the US and UK are the two major players responsible for sending the annual spend on martech up 22% to GBP95.3bn, "Campaign" writes.