Search results for "spending"

• Consumer App Spending Down in Q3, Despite Record Downloads
  Spending is seeing some leveling off from its pandemic-driven boost, although it remains higher than it was pre-pandemic.
  October 20, 2022  Tags: apps, mobile, research, spending
• Patient-Centered Creative
  Thinking more like a patient than a clinician opens a marketer's imagination to more engaging ways of depicting the healthcare experience. Few brands have been more entertaining and unconventional in focusing their patient outreach than Rodeo Dental. By focusing on outcomes and experiences, deploying jazzy editing and graphics, and shifting media spending away from TV and into social and search channels, Rodeo did more than grow brand and patient acquisitions. Rodeo Dental's Director of Growth Marketing, Dr. Richard Ly, shares how they were better able to measure the impact of their media spend and improve patients' relationship with the brand.
  August 23, 2022  Tags: brand marketing, branding, creative, engagement, health, health care, marketing, media, media planning, search, spending
• Consumers Are 'Trading Down,' Buying Less, Commerce Signals Data Shows
  Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers.
  August 12, 2022  Tags: consumer, ecommerce, economy, electronics, finance, research, retail, search, spending
• Viewers Stay Loyal To In-Home Entertainment As Inflation Surges
  Pandemic-related behavior has been cemented amidst rising prices and ongoing concerns over personal safety.
  July 20, 2022  Tags: avod, cable tv, cmmr, consumer, economy, finance, movies, research, satellite tv, spending, streaming, svod, television
• Rising Prices Are Most Likely To Crimp Dining, Entertainment Budgets
  Almost half of consumers said they'll cut back on restaurant dining as inflation hits 40-year highs.
  May 3, 2022  Tags: cmmr, pets, qsr, restaurants, spending
• Consumer Spend On Streaming Up 20%, All Other Home Entertainment Down Last Year
  SVOD accounted for 78% of the record $32.3 billion in home entertainment overall.
  February 9, 2022  Tags: research, spending, streaming, svod
• Ad-Spend Forecasts Show Return To Normal, Digital Maturation
  Dentsu foresees the growth rate for digital advertising sliding into single digits by next year.
  January 27, 2022  Tags: ad spending, cmmr, covid-19, digital, media buying, spending
• SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
  Although commercial and public service broadcasters' content spend remained below 2019 levels, SVODs upped their spend by 20% vs. 2020 and 50% versus 2019.
  December 20, 2021  Tags: content, content marketing, ott, research, spending, streaming, svod, television
• After Moving, Consumers Are Ready To Try New Brands
  Low interest rates and remote work during the pandemic led to greater demand for bigger homes. Some 90% of movers will try a new brand or company for any item.
  December 9, 2021  Tags: brands, cmmr, consumer, spending, trends
• Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
  Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers.
  December 3, 2021  Tags: ad spending, advertising, amazon, cmmr, facebook, google, media buying, research, spending
• Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
  Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering.
  October 7, 2021  Tags: advertising, covid-19, demographics, digital, ecommerce, economy, gen x, gen z, in-store, messaging, online, performance marketing, research, retail, search, spending, travel
• Budgets Are Slashed, But They Will Return
  That is the takeaway from the IPA's Bellwether figures -- a huge reduction now, but budgets will be back within a year.
  April 23, 2020  Tags: ad spending, budgets, covid-19, london, research, spending, uk
• Marketing Enjoys A Boris Bounce As Confidence Returns
  Despite Brexit and a record terrible year on the high street, marketers are starting to feel positive again.
  January 17, 2020  Tags: ad spending, digital, europe, forecast, london, marketing, research, spending, uk
• US And UK Help Push Up Martech Spending By 22%
  Figures from BDO and Warc show the US and UK are the two major players responsible for sending the annual spend on martech up 22% to GBP95.3bn, "Campaign" writes.
  October 15, 2019  Tags: london, martech, research, spending, uk