Millennials, Social, Streaming Will Drive Holiday Spending: Survey
- by Karlene Lukovitz @KLmarketdaily, September 22, 2023
This year’s holiday shopping season will be driven by millennial spending, and heavily influenced by social media and streaming, according to a survey by HarrisX for Samba TV’s annual holiday report.
Three-quarters of U.S. adults, and 83% of millennials, plan to spend the same or more on holiday shopping this …
