SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022

Subscription video-on-demand (SVOD) services drove total global content spending up by more than $20 billion or 14% in 2021, to exceed $220 billion, estimates Ampere Analysis.

With COVID-19 lockdowns driving unprecedented subscription growth, OTT services increased content investment by 20% versus 2020, to nearly $50 billion, despite the production shutdowns …

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