Commentary
SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
- by Karlene Lukovitz @KLmarketdaily, December 20, 2021
Subscription video-on-demand (SVOD) services drove total global content spending up by more than $20 billion or 14% in 2021, to exceed $220 billion, estimates Ampere Analysis.
With COVID-19 lockdowns driving unprecedented subscription growth, OTT services increased content investment by 20% versus 2020, to nearly $50 billion, despite the production shutdowns …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
