Commentary
Budgets Are Slashed, But They Will Return
- by Sean Hargrave , Staff Writer, April 23, 2020
There is no real way to sugar-coat this -- advertising and marketing budgets have just seen their worst drop since the global financial crisis of 2008.
The latest IPA Bellwether report, compiled during March as the lockdown began, reveals that marketing and advertising budgets are down by a record level. …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
