Commentary
Oldies, But Goodies
- by Jack Loechner , Staff Writer @mp_research, March 26, 2018
Hollywood is embracing the 50-plus crowd, and marketers need to take note, writes Patricia Lippe Davis, VP of marketing for AARP Media Sales. Everyone’s talking about the retro trend in television as iconic shows from the ’80s and ’90s are getting 2018 reboots, says the report.
The latest example is …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
