Introducing a new brand can be daunting in today's ever-expanding video landscape. Ocean Media's svp, head of media, Jared Lake, talks strategy launching a brand campaign across multiple platforms,
how consumers' consumption behaviors and GRP informed the media mix and why certain channels didn't make the cut.
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG
clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for
Total over-the-top ad spend last year reached about $1.3 billion in the United States, but made up only about 3% of total digital spend.
The linear TV and streaming video audience for the halftime show jumped 19% year over year, to 28.8 million households,
Publicis Media will be the first media holding company to work with NBCU to test the new measurement across the One Platform, starting this quarter.
The guide aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services.
"Wearables" will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement platform.
A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among
EDO uses its software to analyze every advertising spot on television, from traditional commercials to custom integrations and sponsorships.