NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency Partner
- by Karlene Lukovitz @KLmarketdaily, January 13, 2022
NBCUniversal Advertising & Partnerships has signed a multiyear deal making iSpot.tv the first certified cross-platform measurement partner for its One Platform.
Publicis Media will be the first media holding company to work with NBCU to test the new measurement across the One Platform, starting this quarter.
That means that this …
It will be interesting to see how this and other "tests" are conducted and, especially, how the findings are validated. Validation is the key ---otherwise all that is being tested is the ability of the systems to produce data. Validation---including comparisons of the findings with similar information from other sources---gives you a way of determining whether the findings are credible. Without that, where are you?