Agencies' Top Research Priority: Unduplicated Cross-Platform Reach
- by Steve McClellan @mp_mcclellan, June 4, 2019
The 4As is out with a new study on industry measurement issues which finds that solving for unduplicated reach in a multiplatform environment is the top priority among members.
The report, based on a quantitative survey sent to more than 600 4A’s members in media, investment, research, and analytics roles, …
