Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "study"
- The study measures both a brand's standing in culture and identifies actions that can be taken to improve a brand's cultural resonance, thereby driving growth.
- The global survey from Stagwell's NRG research unit found that CEOs outside the U.S. were split on which presidential candidate would boost the global economy.
- A study shows about half of U.S. advertisers surveyed would not know an ad ran next to unsuitable or unsafe content until a day or more later, according to research from Advertiser Perceptions and Claravine.
- Using its new "Test Your Idea" platform System 1 surveyed 500 people to evaluate the new X logo against the old Twitter logo and the logos of Reddit, Threads and Truth Social.
- Nearly two-thirds of Americans (62%) say being able to enjoy healthy relationships with their loved ones better describes wealth than having a lot of money.
- The report is from Stagwell's MMI and Harris Poll, which found that 98% says its important to work with brands that align with their values.
- A study recently made the case that alcohol advertising featuring objectified women encouraged male and some female students to manipulate others for sex.
- Here is what marketers need to know about mobile performance -- and who to contact during my two weeks off after surgery, through Dec. 3.
- Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, Ford, and Mercedes-Benz all declined.
- Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device.
- Mercedes-Benz is also the top brand for those earning over $150,000, while millennials and those earning $50,000 or less rank Toyota number one.
- Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study from Epsilon.
- For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping.
- The study also found brand loyalty to be eroding during the pandemic and concluded that marketers that acknowledge consumer anxiety will have the best results.
- A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, play, shop, work and socialize. Conducted by the IAB and the USC Center for the Digital Future, the study finds Americans coping with the pandemic report making life-altering changes in days, and most say they want to maintain the positive ones including spending more time with their families. Most are watching more TV and streaming services, and more people have adopted online shopping and banking.
- Among all TV households with pay TV subscriptions, 11% plan to cut the cord by the end of the year, according to a study from The Trade Desk.
- Giving virtual assistants human qualities could prompt people to reveal more personal information to brands, according to a study led by researchers in computer science and mathematics. It also could ease some privacy data concerns.
- A report released this week found Bing's search engine results are filled with bad information much more often than Google's.
- A new study from the 4As on industry measurement issues finds that unduplicated multiplatform reach, attribution and greater visibility into so-called walled gardens are the top priorities among members.
- This year's GroupM State Of Video 2018 research examines how fractured markets in pursuit of single-channel metrics overshadow cross-channel allocation, optimization and attribution.
- Maybe that shouldn't come as a big surprise. I mean, how many people do you know who haven't gone to Amazon for something in the last year?
- Two in three global consumers are now "belief-driven" buyers who express purchase intent based on a brand's values, a new Edelman study finds -- up from 50% last year. These buyers now represent a majority across age groups and incomes and in all eight markets studied this year.
- UM's strengths include analytics, emerging technology, and data sciences. Zenith's strengths include strategic vision, analytics, performance marketing and data sciences. Both agencies have weaknesses.
- A distrust of HR is a common theme among users of our workplace community app, and workplaces in general. HR is often accused of protecting employers.
- More Americans believe President Donald Trump is the "enemy of the people" rather than the media, according to a survey conducted by MediaPost's "Research Intelligencer" and Pollfish. The survey, which may have been influenced by the unprecedented coordinated editorial initiative published by hundreds of American newspapers, found slightly more respondents (43.8%) deem President Trump "more the enemy of the people" than the media (42.0%). Only 14.3% of the respondents cited "neither."
- A study by the WFA found that companies use influencers to boost brand awareness, reach new and targeted audiences and improve brand advocacy.
- Some 15% of ANA members surveyed in a new Forrester-ANA report say they're incorporating addressable and advanced TV-buying techniques into plans today, and another 20% to 30% are testing these approaches this year.
