Report: Majority Of Global Consumers Are 'Belief-Driven' Buyers
- by Larissa Faw , October 2, 2018
As evidenced by Nike and Colin Kaepernick, consumers are putting both their voices and their dollars behind their beliefs, according to a new Edelman study.
Two in three global consumers (64%) are now “belief-driven” buyers, per the report -- up from 50% last year. Such buyers now represent a majority …
