automotive

Toyota, Mercedes-Benz Tops In 'Brand Intimacy'

The automotive industry ranks second out of the 10 industries examined in MBLM’s Brand Intimacy COVID Study, which analyzes brands based on emotional connections made during the pandemic.

The automotive industry has an average Brand Intimacy Quotient of 49, well above the cross-industry average of 38.1.

Toyota tops the auto …

Next story loading loading..

Discover Our Publications