UM, Zenith Lead The Pack In Forrester Media Agency Study
- by Steve McClellan @mp_mcclellan, September 18, 2018
Forrester is out with a new evaluation of the eight largest holding company-owned media agencies (each with $20 billion or more in client billings globally). According to the report, Interpublic’s UM and Publicis Groupe’s Zenith are the “leaders” based on scores awarded across 23 criteria that were grouped into three …
