Has Data-Driven TV Advertising Reached An Inflection Point?

Forrester is out with a new report conducted with the Association of National Advertisers, which asserts that data-driven TV ads have reached an inflection point. 

According to the report, 15% of ANA members surveyed say they are incorporating addressable and advanced TV-buying techniques into plans today, and another 20% to …

1 comment about "Has Data-Driven TV Advertising Reached An Inflection Point?".
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  1. Karen Joyce-Miller from Globalwebindex.net, May 21, 2018 at 8:25 a.m.

    In the above phrase should it say “that, in turn” is expected slow the flow of money from TV to digital”?  Since TV is becoming much more affective at targeting?

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