Has Data-Driven TV Advertising Reached An Inflection Point?
- by Steve McClellan @mp_mcclellan, May 18, 2018
Forrester is out with a new report conducted with the Association of National Advertisers, which asserts that data-driven TV ads have reached an inflection point.
According to the report, 15% of ANA members surveyed say they are incorporating addressable and advanced TV-buying techniques into plans today, and another 20% to …
In the above phrase should it say “that, in turn” is expected slow the flow of money from TV to digital”? Since TV is becoming much more affective at targeting?