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CMOs Face Gap Between Likability, Credibility
- by Tanya Gazdik , March 27, 2025
Close to three-quarters (71%) of CEOs gave their CMOs either an A or a B in a recent survey by independent marketing agency Boathouse.
While the results of the fourth annual study show improvements in CEOs' perception of CMOs, there are also several “areas of concern and disconnects” when it …
