Commentary
The 'P' In Performance Is Pronounced 'Mobile'
- by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2023
One of the most important lessons from challenging economic times in the past is determining the perfect media mix to keep strategies afloat.
Recovery is a difficult process and risk can explode in directions that many marketers cannot begin to imagine, even with progressive technologies like machine learning and artificial …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
