Search results for "discovery+"

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
  SMI says Netflix has a clear opportunity to hit this "sweet spot" of $25-$45 CPM, which few CTV/digital media sellers have attained. Hulu is just below this mark at $24 CPM, while at the high end is HBO Max at more than $50. YouTube is at the low end with $16, but is the current leader in median monthly impressions with around 1.7 million.
  August 16, 2022  Tags: ad spending, advertising, connected tv, cpm, digital, discovery+, hbo max, hulu, media measurement, netflix, peacock, research, roku, streaming, television, tubi, xbox, youtube
• Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings
  The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
  July 26, 2022  Tags: advertising, avod, discovery+, entertainment, hbo max, hulu, paramount+, peacock, research, streaming, svod, television
• Relevance Trumps High Streamer Ad Loads, Discovery+ Is Prime Example
  Discovery+ is perceived as having high ad loads, but they were deemed "reasonable" due to their relevance, a new survey finds.
  January 25, 2022  Tags: ad-supported video on demand, advertising, avod, consumer experience, discovery+, entertainment, research, streaming
• More U.S. Consumers 'Binge And Bail' On Streaming Apps
  Subscribers to video apps may be more likely to cancel service after bingeing on content as prices rise.
  December 21, 2021  Tags: cmmr, discovery+, disney+, hulu, netflix, streaming, svod, tv