Commentary

Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings

U.S. consumers give the ad-free and ad-supported tiers of major video-on-demand streaming services (SVODs) similar rankings when it comes to value, according to the latest annual “Monetization of Video” study by Hub Entertainment Research.

The difference in value rankings for the two types of tiers varied by just one percentage …

1 comment about "Ad-Supported And Ad-Free Streaming Tiers Get Similar Value Rankings".
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  1. M Cohen from marshall cohen associates, August 9, 2022 at 3:53 p.m.

    Would be extremely helpful for your readers -- and would aid in transarency -- if the research firm would furnish, and you would report on, actual sample sizes for the responses to questions regading the verious services -- as many services are so small. Thank you.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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