25% Of SVOD Subs And One-Third Of New Sign-Ups Are Now Ad-Supported
- by Karlene Lukovitz @KLmarketdaily, June 30, 2023
As of the end of May 2023, a quarter of the major streaming services’ total U.S. paid subscriptions, or SVODs, are ad-supported, according to a new report from Antenna (chart above).
In addition, nearly a third (32%) of all new sign-ups to SVODs are ad-supported.
However, the saturation of ad-supported …
