25% Of SVOD Subs And One-Third Of New Sign-Ups Are Now Ad-Supported

As of the end of May 2023, a quarter of the major streaming services’ total U.S. paid subscriptions, or SVODs, are ad-supported, according to a new report from Antenna (chart above).

In addition, nearly a third (32%) of all new sign-ups to SVODs are ad-supported.

However, the saturation of ad-supported …

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