Search results for "addressable advertising"

• Former Canoe Ventures CEO David Porter To Lead WBD Ad Sales Research
  Former Canoe Ventures CEO David Porter has been hired as head of ad sales research, data, and insights of Warner Bros. Discovery.
  April 16, 2024  Tags: addressable advertising, advertising, avod, research, sales, streaming, svod, television, upfront, warner bros discovery, warnermedia
• India's Connected TV Ad Spending To Grow 30% A Year
  About half of households in India said they own a smart TV, helping to drive growth in CTV ad spending.
  March 1, 2024  Tags: addressable, addressable advertising, addressable tv, advanced tv, cable tv, cmmr, connected tv, ctv, india, satellite tv, smart tvs, tv
• Addressable TV Consistently Gets 40% Reach: CIMM
  The research revealed that "effective" CPMs for addressable campaigns are more efficient than linear eCPMs when it comes to "light" consuming linear TV viewing audiences. Addressable TV - through messaging on multichannel video program distributors - is more precise and outperforms IP address matching.
  February 29, 2024  Tags: ad campaign, addressable advertising, addressable tv, audience targeting, connected tv, media measurement, research, television
• Crunching Numbers: What Google, Meta Owe U.S. Publishers
  Experts in academia crunch the data to determine the fair market value that Meta and Google should pay U.S. publishers for the use of their content.
  January 24, 2024  Tags: ad technology, addressable advertising, data, digital content, economy, facebook, google, legal, meta, news, online, online publishing, policy, publishing, research, revenue, web sites
• Your Brain On Addressable: More Engagement, Emotion, Recall
  Greater recall of addressable vs non-addressable ads is true whether or not viewers pick the shows being watched, new studies find.
  December 2, 2022  Tags: addressable advertising, addressable tv, advanced tv, research, television
• Yahoo DSP Expands Exclusive DirecTV Deal To Include Set-Top-Box Data
  Building on its deal with Yahoo as its exclusive demand-side platform, DirecTV advertising has expanded the deal to include set-top-box data.
  October 17, 2022  Tags: ad inventory, addressable advertising, data, data management, digital, dsp, media, media measurement, media planning, research, satellite tv, search, streaming, television, yahoo
• Addressable TV Ads Gain, But Measurement Concerns Remain
  Addressable TV advertising needs better ROI measurement for the business to accelerate. A new study finds half of advertisers would increase their investment in addressable products if the business remedied some of their concerns.
  September 8, 2022  Tags: ad spending, addressable, addressable advertising, addressable tv, advertising, agency, brand marketing, digital, digital marketing, media measurement, research, roi, television
• 67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point
  Nearly half of of teams responsible for addressable TV advertising cover both linear and digital planning, finds the latest survey of agency and brand decision-makers for Go Addressable.
  September 8, 2022  Tags: addressable advertising, addressable tv, audience measurement, media measurement, research, television
• Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
  Advertisers continued to shift their spending out of traditional linear television and into newer media channels.
  January 21, 2022  Tags: ad spending, addressable, addressable advertising, addressable tv, cmmr, media buying, online, streaming, tv
• Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
  We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement.
  September 16, 2021  Tags: addressable advertising, audience measurement, nielsen, research, television
• Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
  To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search on their own digital properties.
  July 27, 2021  Tags: addressable advertising, artificial intelligence, click-through, digital, google, machine learning, recommendations, research, retail, search, seo, shopper marketing, web sites
• To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
  In preparation for more sophisticated forms of linear TV advertising sales, syndicated ad-spending research firm Standard Media Index is adding so-called "effective CPMs," or eCPMs, to its database.
  May 13, 2021  Tags: ad targeting, addressable advertising, advertising, analytics, audience targeting, cpm, digital, media measurement, metrics, research, sales, television
• Why Amazon Continues To Take Google Share
  Amazon expanded into search to bring silos of data together across all companies. This data is making Amazon the ecommerce business a powerhouse. Here's how.
  April 8, 2021  Tags: addressable advertising, amazon, data, data management, digital, display, ecommerce, google, research, search, video
• Brands, Agencies Lay Out Addressable TV Priorities, Challenges
  Half of 500-plus brand and agency media buying decision-makers surveyed by Forrester consider optimizing addressable TV and other emerging channels a top priority, but 100% have encountered challenges in trying to use addressable at scale.
  March 25, 2021  Tags: addressable advertising, addressable tv, media buying, research, television
• IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
  The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one key topic the group will address based on feedback from industry participants.
  March 9, 2021  Tags: addressable advertising, advertising, algorithms, artificial intelligence, data, digital, dsp, gender, iab, machine learning, nielsen, programmatic, research, search, technology