More than two-thirds (67%) of advertisers now report including some addressable television in their media plans, according to results of a new survey of 300 agency and brand decision-makers conducted for Go Addressable by Advertiser Perceptions.
That’s up from 50% indicating use of addressable in a similar survey conducted last …
Interesting that Spectrum is a Go Addressable member, because as far as I know, Spectrum still doesn't offer an "adressable" product.