Commentary

67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point

More than two-thirds (67%) of advertisers now report including some addressable television in their media plans, according to results of a new survey of 300 agency and brand decision-makers conducted for Go Addressable by Advertiser Perceptions. 

That’s up from 50% indicating use of addressable in a similar survey conducted last …

1 comment about "67% Of Advertisers Report Using Addressable, But Measurement Remains Sticking Point".
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  1. Roy Moskowitz from Reciprocal Results, September 8, 2022 at 1:24 p.m.

    Interesting that Spectrum is a Go Addressable member, because as far as I know, Spectrum still doesn't offer an "adressable" product.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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