Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Ad recall and viewer engagement have reached new lows in today's second-screening landscape.
"Programmers have continued to impose and enforce strict bundling requirements through exorbitant minimum penetration rates," writes DirecTV Chief Content Officer Rob Thun.
Amid tense negotiations and the blackout of networks/stations, Charter and Disney are each aggressively pushing alternatives for video consumers left in the lurch as the new fall TV season is about to
start.
An estimated 1.90 million subscribers cut the cord in the first three months of 2021.