Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
- by Karlene Lukovitz @KLmarketdaily, March 9, 2023
While the eight leading video streaming services have brand awareness of over 90%, far fewer viewers are able to articulate brand propositions for these services, according to Hub Entertainment Research’s latest annual Evolution of Video Branding survey.
When asked how confident they are that they could explain what each platform …
