Political Lift Research Could Be A Woke-Up Call For Many Brands, Especially Media Ones
- by Joe Mandese @mp_joemandese, January 3, 2023
Correction: The original version of
this story used transposed data that incorrectly represented Disney's brand lift growing significantly among Republican followers between 2017 and 2022. It actually declined. See above for a revised
version of the chart with the correct data. This article has been updated to reflect the correct …
