ANA Finds Email Most-Used Response Medium, But The Biggest Check Is Still In The Mail
- by Joe Mandese @mp_joemandese, January 24, 2022
Digital media such as email, social paid search and display are the most-used by marketers seeking direct responses from consumers, but the analog medium of direct mail still delivers the best return on investment, according to findings of the 2021 edition of survey fielded by the Association of National Advertisers. …
