Search results for "viral"

• TikTok Q&A: Seizing Your Viral Moments
  Carpe TikTok. Kendra Scott's social media team did exactly that when women who were rushing sororities last summer posted videos of their outfits, accessorized with, you guessed it...Kendra Scott jewelry. The brand's senior social media manager, Andrea Howard, will share how they were able to capitalize on the user-generated content by jumping in on the viral conversation via hashtags, earning them a 17% increase in new users with a 24% increase in Alabama specifically.
  June 21, 2022  Tags: audience targeting, behavioral targeting, retail, social media, social networking, user-generated, user-generated content, video, viral
• Beauty Brand e.l.f. Nabs Gen Zers with a TikTok Explosion
  Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That's why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding effort to reach the newly influential audience. The beauty brand wanted to connect with Gen Zers in a way that was platform native, so they did something that had never been done before.
  February 12, 2020  Tags: brand image, brand marketing, branded content, cpg, engagement, gen z, health and beauty aids, influencer marketing, marketingcpg, music, tiktok, trends, video, viral
• HBO Celebrates 'Sopranos' With Mob Nicknames
  The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miranda and Ben ("Jean Ralphio") Schwartz engaged in an exchange over their nicknames.
  October 3, 2019  Tags: awards, cable tv, earned media, engagement, hbo, omma, twitter, viral