TikTok Ads Increasingly Driving Kids' Product Requests, Purchases

While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study conducted by Giraffe Insights for Precise TV. 

The research surveys 2,000 U.S. children ages 2 to 12 and their parents about video consumption behaviors across broadcast …

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