Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "spam"
- Researchers set out to answer the question of whether search results are worse now than ever before. They predict a long-term increase in spam and a decline in overall quality.
- Facebook's Q3 Widely Viewed Content Report shows just one in the top 20 posts qualified as engagement bait, vs.100% a year earlier. For the first time since the report has been produced, none of the top 20 posts violated platform rules. The Widely Viewed Content Report aims to provide transparency and context about what people see on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States.
- The Royal Ransomware group used Google Ads in a malvertising campaign attack, according to a report published by the Microsoft's Security Threat Intelligence team.
- A four-to-one vote by the FEC approved an advisory opinion on Google's proposed pilot program for the 2022 elections that would keep campaign emails out of users' spam folders.
- What do you do when faced with poor inbox placement rates and high spam rates in GMAIL? If you're Terminix, your email hero begins a deliverability journey. Segmenting the audience by engagement addressed the problem, but that led to decreasing list sizes. Tune in to hear how our hero juggled deliverability, customer acquisition and conversion goals.
- China leads the world for spam, following by the US and then Germany, according to new research featured in "Netimperative."
- "The Neighbor Scam is a tactic phone fraudsters use to mimic (also known as spoofing) the first six digits of a user's phone number, the area code and the following three digits, to trick consumers into picking up the phone thinking it's a neighbor or nearby business calling,"
- The EPA apparently did not notify staff scientists that a survey was coming, so some took it as spam.
