Commentary
GAI Revenue And Performance Modeled By New Street Research
- by Laurie Sullivan , Staff Writer @lauriesullivan, June 13, 2025
How much will generative AI-based ads, creative, and tools
increase revenue for platforms, brands, agencies and publishers? This question has become part of a foundation across the industry.
"By the end of the decade, we expect over 90% of
digital ad spend on the major platforms to utilize some form …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
