Commentary
Why GenAI: Most Marketers See Benefits, But Face Issues
- by Ray Schultz , Columnist, August 28, 2024
Marketers are widely turning to GenAI to help with their creative tasks, judging by 2024 GenAI in Content Creation, a study by Skyword.
Of the marketers polled, 55% are currently using GenAI and 35% plan to deploy it within the next 12 months. Another 5% will do so within the …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
