Commentary
Working GenAI: Challenges Beset Brands Trying To Use It
- by Ray Schultz , Columnist, May 7, 2025
Email marketers and others trying to use GenAI face a variety of obstacles, many involving data, judging by a study from Business Performance Innovation (BPI) Network and Growth Officer Council in partnership with EncompaaS -- titled Is Your Data Prepared And Primed To Unlock Gen AI’s Business Value?
The respondents …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
