Search results for "licensing"

• TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
  Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN to secure some early-round games in the new expanded College Football Playoff series. WBD's TNT will get two first-round games starting this season and an additional two quarterfinal games in 2026 and 2028, which can be added to WBD's streaming Max platform.
  May 23, 2024  Tags: advertising, espn, football, licensing, media measurement, nielsen, research, revenue, sports, sports rights, television, warnermedia
• Sleep Number Content Draws Customers In
  Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
  November 5, 2019  Tags: branded content, branded entertainment, content, content creators, content marketing, education, engagement, entertainment, facebook, football, instagram, licensing, mptvis, retail, sponsored content, sports, technology, tv, video, youtube