Commentary
Can Streaming Businesses Track Young Consumers' Live Event Spending?
- by Wayne Friedman , Staff Writer, October 10, 2024
Younger consumers still spend big bucks on entertainment programs, events and experience. Should that be a guide for the future... for streamers?
This comes as mainstream premium streaming pricing continues to inch up, with “churn-and-return” activity a concern -- consumers canceling their plans only to sign up again.
In the …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
