Commentary
Agencies Fear Missing AI Adoption
- by Laurie Sullivan , Staff Writer @lauriesullivan, December 6, 2023
Agencies refuse to be left behind in the artificial intelligence (AI) frenzy. Many expect the AI-driven savings to more than double year-over-year (YoY), increasing by 134% in 2024.
About 25% of larger agencies with more than 100 employees expect more than $25,000 in annual savings next year, which is ten …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
